BIOGRAPHY With more than 20 years of advertising, marketing and sales experience, Mac specializes in helping companies get more high-quality B2B sales leads, turn them into sales, track and measure results, and prove a favorable return on investment. He has earned an enviable reputation for getting results for his clients. Previous to starting Mac McIntosh, Inc. in 1990, Mac held sales and marketing management positions with manufacturing, media and marketing service companies. In addition to marketing and sales consulting, he teaches University-level courses in sales, marketing, direct marketing and telemarketing. He also uses his marketing speaker skills to conduct seminars and workshops on the same subjects for leading corporations and associations around the world. Mac is the publisher of Sales Lead ReportTM, a business-to-business marketing newsletter for business-to-business sales and marketing professionals. In addition, his articles regularly appear in major sales, marketing and business publications and numerous association newsletters. |